We Web Do

Building and scaling production-grade web platforms.

Professional Timeline

Senior Front-End Developer

Novicell · Aarhus, Denmark

Apr 2025 — Present

Design-led front-end engineering for composable, headless commerce platforms — focused on scalable architecture, performance, and long-term maintainability.

Focus Areas

Led development of large-scale headless e-commerce front-ends for major Danish brands.Built SSR applications with Next.js and Nuxt.js within MACH-aligned architecture.Integrated composable services including Commercetools, Contentful, and Algolia.Defined architecture conventions and delivery standards across multiple projects.Mentored developers through code reviews and guidance on performance, accessibility, and DX.

Tech Stack

Next.jsNuxt.jsTypeScriptSCSSBEMDockerAzure FunctionsCommercetoolsContentfulAlgoliaGitJiraBitbucket

Senior Front-End Developer

Ucommerce · Aarhus, Denmark

Jun 2022 — Apr 2025

Primary front-end owner for product initiatives — building reusable UI systems, web components, and high-performance experiences for complex enterprise workflows.

Focus Areas

Owned front-end initiatives from concept through delivery across product areas.Integrated REST and GraphQL endpoints in collaboration with back-end teams.Refactored and optimized for scalability, maintainability, and performance.Mentored developers via pairing and code reviews; supported team standards.Built a pipeline to convert Vue components into Web Components for reuse across products and CMS integrations.

Tech Stack

VueComposition APITypeScriptTailwind CSSGraphQLWeb ComponentsPlaywright

Senior Full-Stack Developer

Arad Rayan · Tehran, Iran

Aug 2015 — Dec 2021

Full-stack delivery across healthcare and finance — leading teams, building SPAs, and establishing reusable UI foundations.

Focus Areas

Led a team of developers, including code reviews and delivery oversight.Built and maintained SPAs for healthcare and finance clients.Created component libraries and style guides to accelerate UI development.Partnered with stakeholders to ensure feasibility, scope alignment, and timely delivery.Maintained quality standards through consistent engineering practices.

Tech Stack

ReactVueNuxt.jsNode.jsREST APIsMySQLPostgreSQL

Full-Stack Developer

Ladang Bangsania SDN BHD · Kuala Lumpur, Malaysia

Sep 2011 — Feb 2015

Full-stack web development across business systems and e-commerce — including performance improvements and infrastructure ownership.

Focus Areas

Built registration and management systems with multi-level permissions.Developed and maintained an e-commerce web application.Owned hosting, server management, and database optimization.Worked closely with clients to iterate on requirements and delivery.

Tech Stack

PHPLaravelVueMySQLREST APIs

Web Developer

PTH Global SDN BHD · Kuala Lumpur, Malaysia

Jan 2009 — Jun 2011

Early-career role spanning web development, performance, basic SEO, and digital brand collateral.

Focus Areas

Designed and maintained the company website end-to-end.Handled security and performance tuning across front-end and back-end tasks.Produced marketing materials and basic design assets.Supported general IT needs including software setup and vendor coordination.

Tech Stack

HTMLCSSJavaScriptPHP

Freelance Web Developer

We Web Do · Kuala Lumpur, Malaysia

Jan 2007 — Mar 2010

Freelance delivery across websites and small business platforms — handling end-to-end implementation from build to deployment.

Focus Areas

Delivered static and dynamic websites with responsive, cross-browser implementation.Coordinated a small freelance team and translated client needs into deliverables.Managed deployments, hosting, migrations, and database administration.

Tech Stack

HTMLCSSJavaScriptPHPWordPress